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Showing posts with label JOBS. Show all posts
Showing posts with label JOBS. Show all posts

Friday, 27 June 2014

Important Interview Tips for the ESL Student Looking for a Job


Once you’ve received a certification and feel proficient in your field, it’s time to start the exciting process of finding a job. While your school records will speak a lot about your dedication, commitment, and intelligence, many potential employers will also pay close attention to how you interact with them during an interview. The interview process is incredibly important to those who speak English as a second language in landing the perfect job. In order to ensure that you don’t miss out on a great opportunity, pay close attention to the following advice during your job interview.
Custom Tactics
While being yourself is an important part of interviewing, you also need to tailor your interview tactics to the specific job or company. Regardless of the industry in which you are applying, pay close attention to what the company does and what it is looking for in an employee.
Research the company before your interview, and come prepared with any questions you have about the mission or philosophy of the corporation. The more involved you are in the interview, the more you have a chance to open up to your potential employer and sell the things that are best about you.
Show Your Enthusiasm
If you’ve taken the time to enroll in an English language program in your field, you’re probably passionate about what you do. Allow that enthusiasm to shine through during your interview to show your employer that you will be an important asset to the company. Show examples from your own life that illustrate your desire to be part of the growing healthcare, business, or networking industries. Keep a positive attitude throughout the interview and work to always keep a smile on your face, regardless of the questions you are answering.
Be Ready for Your Audience
If the information is available, research who will be conducting your interview. This can be determined with a simple call to the receptionist asking how many resume copies you need to bring to the interview.
Many interviewees come fully prepared for the interview, and make the tragic mistake of forgetting the interviewer’s name during the meeting. Focus on who you are speaking to, and if you are unsure of their name, politely request it again. Make sure before you get started that you fully understand the purpose of each individual in the room. This helps you tailor your questions and answers to the right people.
Communicate and Listen
In an interview, it’s easy to get caught up in selling yourself, and you may forget to be quiet at times and simply listen to what the interviewer is saying. While the interviewer or panel wants to know more about you, they also want to speak when it’s their turn, in order to guarantee that you have all the relevant information you need to accept the position. Talk concisely and politely when it’s your turn, and don’t talk over the top of your interviewer.
Embrace Your Culture
When it comes down to it, your diversity is one of the best things about you, and can be a big asset to any company. While you want to display the things you’ve learned and how proficient you are in your field, don’t be afraid to embrace who you are and show the diverse parts of you during the interview.

Posted By: Pawan Lubana on Friday, 27 June 2014

Why You Need a Biannual Finance Check-up

Source

Sure, we all know the importance of getting a medical check-up every six months or so. It helps us identify any health issues sooner rather than later, increasing our chances or retaining great health well into our later years. But did you know the importance of getting a biannual financial check-up too? In many ways it’s just as important as a medical checkup: it can help us identify problem areas before they get out of hand, and can help us stay on track towards our financial goals. We all know that money makes the world go round, and without enough of it, the quality of our lives will surely suffer. If you’re not already convinced as to why you should schedule a finance check-up every 6 months or so, either with an expert, knowledgeable friend, or with your significant other, then read on. Here are three reasons that should hopefully convince you today.

You Can Take Stock of Your Trading Performance

If you’ve been trading with shares or on the foreign exchange market, now may be a great time to evaluate your general performance over the previous 6 months. These days, more and more people are getting into trading, as companies such as
Knowledge to Action (click here to be directed to their website) and other financial education firms continue to teach more of the general public the fine art of trading. However, every art form takes time to master, including share or currency trading. If you’ve failed to achieve your financial goals at this six month mark, take note of your success and failures over the last half year and identify any reoccurring issues. If possible, speak to a financial expert or invest in some more training. Hopefully you’ll perform even better over the remaining months of the year.

You Can Determine Whether You’re on Target for Your Savings Goals

Sometimes we need to take a timeout and reflect on where we’ve come from, and where we want to go. If you’re saving for a deposit on a home, a new car, or a much needed holiday, then you’ll need to make sure your saving efforts are well on track. Failing to track your goals is just asking for trouble. Looking over your savings progress 6 months into the year allows you to see exactly where you are in relation to your goals. If you’re on track, knowing this can help you stay motivated throughout the rest of the year. If you’re not, then it can also give you some motivation – this time, to get back on track and do what needs to be done to get you to your goal.

You Can Take Advantage of New Financial Developments

The world is constantly changing, and opportunities that may not have existed at the start of the year may now be ripe for the picking. However, if you don’t schedule a half-yearly financial checkup then you may miss them entirely. For example, the housing market may have taken a dive in the last 6 months, presenting you with an ample opportunity to purchase some property. Or, a new bank may have entered the market, promising rock bottom lending rates and minimal fees. Taking a timeout at the half year mark, and reflecting on your current financial situation, allows you to react to these new developments, and possibly take advantage of them. This is all about being smart and adaptive to the current financial landscape.

Posted By: Pawan Lubana on

Monday, 23 June 2014

13 Embarrassing Job Interview Confessions

Job-interview-12

Job interviews are hard work, and anyone who tells you differently is lying to your face.
Sweaty palms, flimsy handshakes and stuttering introductions are just the beginning of what will inevitably be one of the most awkward conversations you've had in a long time. But if you've done your research, pulled on your best suit and swiped some clinical-strength deodorant on your hands (just kidding about that last one), then you might walk out of the meeting with a brand new job.
Secret-sharing app Whisper shared a few super embarrassing job interview confessions as a reminder that even if you bomb the meeting, at least you didn't forget the year your were born.

Posted By: Pawan Lubana on Monday, 23 June 2014

4 Tips for Businesses Hiring Summer Workers

Summer-employment
Summer is an especially hectic time for many industries. Restaurants and shops frequently extend their hours of operation to accommodate increased foot traffic from students who are out of school for the season. Outdoor-based businesses take advantage of good weather and longer daylight hours to get in as much work as they can. This upswing in business means that companies in these industries often hire temporary help to handle the increased workload.
Smaller businesses that are just starting out may get inundated right at the beginning of the season, before they realize they need a few extra employees. Established companies usually know they'll require extra hands on deck months in advance, but might still find themselves a bit short-staffed as the summer rush picks up. No matter what stage of growth you're in, here are a few things to keep in mind when looking for short-term workers.

Decide if you need an employee or a contractor

Worker classification is an incredibly important part of taking on any hired help. Depending on the type of business you run, you may have a choice between bringing in a regular employee and an independent contractor.
"Whether it's long- or short-term, judge your demand and decide which [type of worker] you need," said Steve DelVecchia, founder of online staffing platform Adaptive Professional Solutions.
A worker's status is usually dictated by the level of control the employer has over the individual's daily tasks, as well as the worker's overall contributions to the business. The key difference is that employees are listed on payroll and covered by a company's benefits and insurance, whereas contractors are not. This can make a huge difference in the time and money you spend bringing a particular worker into your business. Alternatively, DelVecchia suggested using a staffing firm for temporary help to avoid the hassle of payroll and HR paperwork.
Recruit with social media
Companies increasingly use social media to find the best and brightest full-time talent. C.J. Reuter, senior director of global client success at social recruiting solution Work4, said that social media can also be a great recruiting tool for employers who need seasonal help.
"Leverage what your marketing team has already done to market yourself as an employer on social media," Reuter told Business News Daily. "Social media shows [candidates] what it's like to be there. You can publish photos on social networks showing the behind-the-scenes, day-to-day culture. It's more believable, especially to the younger generation."
Since seasonal hiring tends to be very geo-specific, you can use social media to find qualified candidates in your local area and reach out to them throughout the year, Reuter said. This will put your company on local workers' radar when they're looking for a part-time seasonal job or internship.

Don't forget about insurance coverage

Since seasonal hires are frequently part-time and will only spend a few months with you, it's easy to forget what this means for your insurance policy. Don't make the mistake of assuming all of your workers are automatically covered.
"It's important to look out for all workers, regardless of employment status," said Steve Carlson, vice president of select worker's compensation for Travelers Insurance's small commercial department. "Think about what insurance coverage you need and don't need, and what the cost will be [if you don't have it]."
Carlson advised speaking with your insurance agent about the types of employees you're taking on — part-time, full-time, paid interns, volunteers, etc. — and finding out what that means in terms of your local labor laws. Depending on their status, employees may not be covered by your worker's compensation policy, so you'll need to research the proper steps to take should they be injured on the job.

Treat them like your regular employees

Although they will only work with you temporarily, you and your seasonal hires should get the most out of that time. Once you've hired the right people for the position, train them efficiently and well so they can do the best job possible while they're there.
"Bringing someone new on is about training them and making sure they understand what's involved in the job," said Scott Humphrey, director of technical services at Travelers' risk control department. "Summer hires are usually college kids who are somewhat new to the workforce. They're eager to do a good job and get something done as quickly as possible, but as an employer, you want them to take their time and do it right. Supervise them and give them feedback about what to do and not do — the same way you would treat any employee."

Posted By: Pawan Lubana on

7 Tips for Starting a Content Marketing Strategy

Final-content-mangement

They say that hindsight is always 20/20. That when we look back at where we came from we can see things we wish we would have known or done better. This couldn't be more accurate when I look back over the years at my content marketing efforts.
But you're in luck! I've outlined seven of the most important ideas I wish I would have known when I was first starting out in content marketing years ago. I hope they help you get ahead of the game.

1. Tailor to your personas

A persona is a fictional representation of your ideal client. You can create different personas by bucketing ideal clients based on common characteristics, needs or problems. Developing your personas is not only a fundamental piece of your marketing strategy, but also of every function within your organization.
They are key because you can tailor your content strategy, conversion offers, social posts, etc. around each persona's specific goals, needs and point of pain.
Tailoring your content around your personas will help ensure the right people are finding it, help increase engagement, and help build a loyal audience of the exact types of people you're trying to target for lead conversion. Without clearly defined personas, you will simply be shooting in the dark with your efforts.

2. Look at it as an investment

Content marketing (just like most things in business) is a marathon, not a sprint. It will not be an overnight success, but instead builds up momentum over time, like a snowball rolling down a hill. This can be quite scary for those who come from a paid media background with instant gratification in results.
In order to stay focused and dedicated in the beginning, continuously remind yourself that each blog post and each content offer is an investment in your marketing "assets" and in the business. Although it's usually estimated to take six to nine months to really start picking up steam, this is a relatively short investment for the long-term success of your marketing program.

3. Make it an organizational initiative

One key to success in content marketing is to get the entire organization, from the top down, to buy into a "culture of content." This means that everyone in the organization will not only get excited about your marketing team's efforts, but will also actually get involved in the production and promotion of content.
This is probably one of the biggest challenges marketing teams in larger organizations face, but it is critical. My advice is to start at the top and get all your C-level execs to back creating a culture of content. From there, you can follow this advice to promote the content culture throughout the organization.

4. Content doesn't have to be written

Many times when we think of "content marketing" we right away think of written text. However, it's important to keep in mind that that is only one media format. If writing is not your strong suit, think about incorporating video or audio content into your strategy.
Ultimately you want to pick the media format that works best for your team to produce and is best received by your audience. This also can include a combination of multiple-media formats. Once you find the right balance, you will be able to create content easier with bigger impact on your audience.

5. Quality over quantity

There has been this long-asked question: Which is better, writing a ton of basic articles or a few amazing articles? The bottom line is every piece of content should provide the reader value and leave them happy they had read it. Yet, it's important that you are consistently and frequently posting. So there needs to be a balance, which is slightly different for every organization based on resources, industry and your audience.
Typically I recommend posting a minimum of three good-quality, 700-word blog posts per week. Although when first starting out this may seem like a lot, this is a great formula to build traction in your content marketing fairly quickly (typically four to six months). If you can do more than three blog posts a week, that's awesome, but at a minimum work to post three.

6. Writing is only half the battle

As time-consuming writing your content may be, it is only half of the battle. The other half is promoting the content to drive people to read it. This is many times often overlooked by marketers simply because they are so glad to have the content finished.
Make sure you create a plan of action for promoting your blog content and dedicate 25% to 33% of the time it took to write the blog to promoting every new blog. This is critical for getting the most out of your content marketing strategy.

7. Repurpose

One of the greatest skills expert content marketers possess is knowing how to repurpose content in many different ways. Their brain can see opportunities to use existing content in many different ways to maximize the value of that content.
For example: Let's suppose you or someone in your organization is creating a presentation for a trade show. This is a great piece of content that can be easily repositioned into many different forms, providing huge content value.
After the event, reuse the content as an on-demand webinar conversion offer. Then have the webinar transcribed into text and divide up each of the main ideas into individual blog posts. Then take the most popular blogs and expand on them to create an e-book (and so on).
Although each content marketing strategy is going to be a bit different depending on the organization, the ideas in this article will be applicable to any scenario. For those of you just starting out with a content marketing strategy, I hope that you can keep these in mind and that they help accelerate your success.

Posted By: Pawan Lubana on

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